Written in October 2026, from that month's record.
In May the studio started writing things down before the work began.
On May 15 the first "Welcome to Great Breads Studio" emails went out, each with a brand intake questionnaire. A new client now answered the same questions every client answers before the first call. That was the start of the Design DNA: one written record per client of who they are, who they serve and how they should look. No two clients share one.
MNBRS HOUSE started a full brand and business build with us. On May 30 NMH Credit Co. signed one too, called NMH Built From Within. For the first time a brand and the system behind it were one project, not two.
By the end of the month I was building small things for prospects before they had asked, to show them what we meant rather than describe it. On May 30 I sent one to Bell Imaging, a certified print firm that has worked for New York City and State agencies since 2017.
Mark Riley